I understand this below list may be a little overwhelming to see, and I understand it is quite the collection of products, there are so many different serums on the market with so many different focuses in regards to what they aim to treat for the skin. While obviously I understand that one person does not need all of these serums, I am lucky enough to be able to sample lots of skincare products, and I have correlated together my favourite serums, with a variety of reasons, for different reasons and skin treatments.

You may notice that I have no mention of anti-ageing serums in this post, that being because I am a 21 year old with no fine lines or wrinkles, and believe that as somebody with young skin, I am no authority on anti-ageing skincare, and would not be able to genuinely recommend any anti-ageing skincare.



Hydrating serums are a fabulous way to add even more hydration to the skin, a hydration moisturiser coupled with a moisturiser or night cream on top of the serum, will result in beautifully hydrated skin. I personally rely most on hydrating serums, because of my dehydrated patches on my skin. If you’re unsure of what kind of serum to first dip into, a hydrating serum will be my first recommendation, there are very few skin types that would not benefit from extra hydration, it is a lovely preventative in younger skin as it can help maintain the elastin in the skin.

FOR BELOVED ONE – Hyaluronic Acid Moisturising Serum:


AVENE – Hydrance Optimale Seurm:


SHISEIDO – Lift Dynamic Serum:



Hyper pigmentation, and an uneven skin tone is one of the most common skin complaints that I hear, and one that a lot of people want advice regarding. I find that serums are the perfect way to treat skin concerns like uneven tone, because there is minimal product used, and a moisturiser should still be used over the top, meaning that skin is still receiving the necessary moisture. Most serums like this are a far more liquid based consistency rather than feeling like a lotion or cream.

SKINSTITUT – Even Blend Serum:


ANTIPODES – Skin Brightening Serum:


ASAP – Super Complex B Serum:



Vitamin C serums are a gorgeous way of increasing the brightness in the skins appearance, whilst not relaying on extra moisture to achieve the look. Brightening is the obvious correction that Vitamin C serums achieve, but I find that my skin just looks healthier when using a Vitamin C serum, and far more vibrant. These serums can irritate some peoples skin, so maybe try in a small dose first up and work your way into using more often.

OBAGI – Professional C Serum:


THE ORDINARY – Ascorbyl Glucoside Solution:




OLE HENRIKSEN – Truth Serum Collagen Booster:



I only have one in this category, and honestly I don’t know of any other products that have a comparison to this gorgeous concentrate from Lancome. This has to be the real MVP of my skin, and works to enhance any skincare product that is used in conjunction with it. This is a real all in one product that I find works best when being used to enhance another skincare product. Truly a game changing product in my skincare regime.

LANCOME – Advanced Genifique:


While I know there are a lot of recommendations to digest through, I can personally say I have used and loved all of these products over a long period of time. Obviously this is a ludicrous amount of skincare to have, but please don’t forget this is practically my second job, and I am generously sent a lot of skincare to test out by companies. I recommend each and everyone of these products, and think it is perhaps a bit more realistic to maybe to have one serum from each category, obviously deepening on your personal skin concerns.

Thank you for reading, and please let me know if you have any serums that you just can’t live without, please let me know because I’m always looking to perfect my skincare regime.


  1. If you’re looking for another cheap hydrating serum, The Ordinary’s Hyaluronic Acid+B5 is absolutely wonderful! I’ve had my eye on that Avene one too to try once I’m done with The Ordinary one.

    1. I’ve heard such good things about everything from the Ordinary ranges, and have been loving a couple of bits. The Avene serum is lovely and super hydrating! Thank you for reading x

  2. Great post. Do you, and/or can you layer serums? And is it best to use particular serums am/pm – such as vit c in the am and even tone in the pm? Thanks so much x

    1. You definitely can layer serums, just be very careful that the ingredients won’t act badly together. Just make sure if using an oil based and water based serum, use the water based serum first, and the oil based serum after. I personally like using Vitamin C in the pm, because I typically wear. a full face of makeup during the day.
      Not a problem, thank you for reading!

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