NEW RELEASES: What’s Coming To Priceline.

As previously discussed in my recent Event: The Priceline Beauty Prescription Live post, there are a number of exciting new releases coming soon to Priceline stores. I have picked out of the generous selection of products I was kindly gifted at the recent Priceline event to discuss the new releases that have me most excited.

I don’t actually have many skincare launches that had me excited, but there are already so many fabulous skincare brands and products in Priceline, so I have instead focused my attention on Cosmetics, Fragrance and Self Tanners.



I have definitely said it before, but I am a perfume snob, I normally don’t like the sickly sweet scents available from celebrity created perfumes, and tend to gravitate toward department store fragrances. However, this musky scent from Katy Perry really surprised me, and I have been loving it. It is available from October, making it perfect for an affordable Christmas gift that isn’t overly sweet or floral.

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Mine Tan do so many fabulous tanning foams, and this is said to be their darkest yet. It’s an express foam that is supposedly the darkest within their already expansive range. I’ve really enjoyed every other variety I’ve tried from the brand, so I’m excited to try this one out for the upcoming warmer Australian Weather.



I have been loving cream products in addition to their powder counterparts, this Luma stick looks like the perfect addition to my collection. I will be using this is a cream blush which will be perfect for the warmer weather, and being a great addition to the glow. There is a variety of shades in the range, and this looks to be the pinkest of the bunch making it a perfect blush tone.

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Nude By Nature is known for it’s cult status and being the highest selling makeup product in Priceline stores Australia wide. I think it was the natural progression for the brand to dabble into the liquid foundation range. The bottle is truly stunning and has a really luxe feel to it, I really can’t wait to try this one out.

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This new foundation from NYX has had a really great reception into the market and I’ve personally been enjoying it. I have a full review of this 24 shade foundation on my website which has already been posted, so check it out if you haven’t already for more details.

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Mink lashes are incredibly popular for their appearance, but obviously not popular because they involve animals. So faux mink lashes are a beautiful synthetic option that is cruelty free but still has the emphasis of the fluttery, full lashes. These new releases from Ardell Lashes are genius because they are cruelty free, affordable and have an invisible band, making them a far more accessible choice.

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Essence have so many affordable gems, and I think this is going to be a real hit in the affordable range, and will be perfect to compliment any eyeshadow collection. These little palettes are completely customisable, and have a large variety of shadows to choose from and can be easily clicked in and out of the 4 space palettes, I love that these have become an affordable alternative to the customisable z-palette concept.

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I really believe this is a gap within the affordable shadow market being really gorgeous matte shades, as someone who loves having countless transition shades in my collection. I love the warm tones within this compact little palette and think it could be the perfect start to any eye look, also perfect for travel and for any beginners who want to build their collection around some affordable staples.

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I hope you share my excitement for some unreleased and some upcoming release products to Priceline stores. There are so many innovations coming to the Priceline stores and I really can’t wait to try them out more. If there is anything you would love to see a specific review on please let me know, I’m thinking a full review of the Nude By Nature foundation due to the popularity of their loose setting powder range. Thank you as always for reading!


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