Beauty Brand Focus

BRAND FOCUS: Nudestix.

Nudestix is the ‘it girl’ makeup brand that I’ve been loving ever since I was introduced to the brand around 2 years ago, and they’ve been growing so quickly since. It was founded by Jenny, Taylor & Ally, a mother and daughter trio, with Jenny having a background in chemical engineering and Taylor & Ally being a part of the millennial generation with their fingers on the pulse of the cosmetic industry as well as the social media landscape.

Nudestix’s philosophy is ‘Go Nude, But Better’, and I love that their ethos is based around enhancing natural features and making makeup easy and fun again. The brand is vegan, cruelty-free, paraben free, preservative free and gluten free.

All of their products come in stick form and majority are crayon styled pencils that come with their own individual sharpener making them easy to use on the go, and currently expanding into innovative liquid liners, and ‘Nudies’ all over face colours.

Another aspect of the brand that I love is the lack of waste associated with the brand. All products come in tins with an individual sharpener and a mirror making them ultra travel friendly and so easy to compact together and not waste space when travelling. Their minimal packaging also doesn’t rely on the use of plastic which is another plus!

Their products are available from Sephora in Australia and have been continually launching into Sephora’s in other countries, but do have a look on their website or have a quick google to see where would be easiest for you to grab their products from.


I have ‘Gilt’, ‘Angel’ & ‘Lilith’:

This is one product from my Nudestix collection that I really ought to use more often, they make a beautiful wash of colour all over the eye, a lovely addition to an eye look mixed with cream or powder products or they can be a beautiful cream base for powder shadows to go on top of. The three shades I have are all lighter nudes and I love applying any one of them over the eye, blending it with my finger and then applying mascara for a really lovely glowy eye look that goes with any makeup look, perfect for daytime or work.


I have ‘Deep 8’:

I can’t comment on this product as ‘concealer’ as I have a far darker shade than my skin tone, because I use it as a cream contour shade to add definition to the perimeters of my face. In the context of a cream contour it’s a really beautiful product that has a nice balance of neutral tones on my skin which allows it to not be as cool as a classic bronzer, but not as warm as a cream bronzer.


I have ‘Bronze Patina’:

This is such a clever product and runs as almost a roller kind of situation, I don’t know that I’ve seen this previously in another eyeliner. This is a really beautiful bronze shade, and I love that this applies so quickly without being streaky or difficult to apply. This does make applying liquid liner easier, and I think is a slightly faster option than the original style felt liquid liner.


I have ‘Pixi’, ‘Belle’, ‘Royal’.

These lip products are so gorgeous, and so easy to apply, and they have such a gorgeous wearable shade range. Pixi is my go to nude lipstick which is a light nude pink that falls a little bit cool toned, but not a barbie pink style cool tone. Belle is a much rosier colour which isn’t really my personal favourite, but it is a nice slightly darker pink which I prefer in the winter. Royal is one of my go to red lip colours, and falls perfectly in between being intensely matte and being a more glossy lip product.


I have ‘Bondi Bae’:

I only have one of the ‘Nudies’ range, and after hearing Samantha Ravndahl rave about ‘Bondi Bae’ I knew I had to pick it up since I have really been enjoying the ‘glowy’ more sheer style makeup. Since her approach to makeup is mainly focused around skin, which is my favourite focus in makeup. This is a really beautiful bronze shade, which is definitely more of a bronzer than a contour shade.


I personally like using this on my lips before applying long-lasting lip colour, especially liquid lipsticks as it helps to fill in cracks and minimise the general appearance of imperfections in my lips.

This post was not sponsored by Nudestix and was not a collaboration between myself and the brand, but I just wanted to share my love of a smaller niche brand that some people may not be familiar with. Some products in this post have been gifted to me for trial purposes in the past, and some products were purchased by myself.

Thank you as always for reading, I hope you have learned a little bit more about what I think is a really fabulous small beauty brand that has a beautiful ethos and general feel to the brand! Let me know if you have any favourite products from Nudestix that I haven’t mentioned, as I always like to try new things from favourite brands.

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